Report

FORRESTER RESEARCH: THE TOTAL ECONOMIC IMPACT OF MIXPANEL

How Mixpanel customers got a 298% ROI

Download the Forrester TEI Report

Mixpanel is a smart investment

Mixpanel commissioned Forrester Research to conduct a study on the total economic impact of our user analytics platform. Through in-depth interviews with five customers across industries, they found that our customers see a $1,403,792 million return on investment, including:

  • $456,041 in productivity savings from empowering teams to self serve analytics
  • $230,477 gross profit increase from higher customer retention and lifetime value

  • 1,179,514 in avoided costs associated with building and relying solely on an in-house solution

  • Payback in less than 6 months

From the report

To truly understand customers, businesses must augment web analytics with deep analysis of user behaviors across products and platforms.