What's the ideal split between technical and non-technical members on a product team?
Learn how a focus on the user's journey adds depth to metrics like website traffic and in-product behavior
Discover how to unify data across products, platforms, and devices
Understand the competitive landscape
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Excerpt from report
To make sense of this growing mass of digital breadcrumbs, savvy businesses are refining their analytics strategies to focus on the user. User analytics offers a more comprehensive look at the experience of each individual user of a product — from marketing interactions all the way to usage in a product that leads to retention over time.