Acquire, engage, and retain users with actionable user analytics.

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Analytics focused on the user

Mixpanel’s user analytics helps you deeply analyze the user journey to uncover insights that drive satisfaction. With a granular understanding of each interaction, you can make intelligent marketing and product development decisions that boost conversion, retention, and lifetime value.

  • Understand each user’s journey

    Analyze each interaction across the full customer journey using online and offline data. Improve engagement and lifetime value by nudging users based on actions they've taken.

  • Increase Marketing ROI

     Improve acquisition and retention by identifying where drop-offs occur. Reach users at critical points with the right messages on the right platforms, and watch your KPIs improve.

  • Build digital product experiences that drive loyalty

    Learn which features increase conversion, engagement, and retention. Then test ways to improve and adapt based on what worked and didn’t.


Mixpanel enables DocuSign to be successful because it enables our customers to be successful. What started as a need for simple marketing metrics turned into custom product metrics for over 100 different stakeholders across the company.

Drew Ashlock
Product Manager, DocuSign

The world's most successful companies trust Mixpanel

30% of the Fortune 100 – including Microsoft, Samsung, Asurion, Fitbit, and American Express – are using Mixpanel to better understand user behavior and increase customer lifetime value. Let us show why their product and marketing teams use Mixpanel on a daily basis.